Gifting staff, customers, and partners is ingrained in many corporate cultures across the world. With this gesture, you’re not only making your recipients feel valued. You’re improving their loyalty to you — something that will give you substantial benefits in the long run. Indeed, the market holds a variety of items known to be used and those otherwise thought inadequate but now have become important gifting items themselves, like your Personalized Backpacks for instance, and many more, such that it can get overwhelming to select the most ideal for your business. But how do you find the ideal corporate gift for employees and other important stakeholders? Read on to find out the best tips to help you out.
Plan ahead. Especially on busy occasions like Christmas, it can be easy to get swamped by gift-giving matters. So whether you’re gifting something elaborate like a charcuterie feast gift box or a simpler present, you must plan early. This includes allocating a budget — and sticking to it.
Focus on the message, not on advertising. It’s a general rule of thumb to give corporate gifts that don’t advertise about your products or services (Unless they’re promotional gifts, which are typically doled out in mass during trade fairs and similar events). What you should pay attention to is the messaging that you want to convey, which brings us to the next item.
Choose what’s appropriate for the occasion or situation. Always make your corporate gift appropriate for the event or the general situation. For instance, in the time of the pandemic, sending wellness boxes and care packages to your employees is one great way of showing that you sincerely care for them.
Know the laws and culture-specific gifting etiquettes. In some territories, giving expensive gifts is considered bribing. So you also have to be sensitive about where your recipient is (especially if it’s an overseas-based client or partner). You also have to be mindful of their cultures. For example, if the recipient is Chinese, know that umbrellas as gifts are a no-no because they symbolize break-ups.
Practicality never goes out of style. If you’re finding it hard to get the right corporate gift, it pays to go for something practical. Sleek and engraved business card holders may seem simple, but they’re actually very useful for people working in the corporate world. Insulated tumblers, pens, and stationery are also some of the most popular corporate gift ideas out there.
Packaging matters. When giving corporate gifts, you shouldn’t just focus on the quality of the gifts per se. Keep in mind that the way you package them can make the experience more memorable for them. Whether you’re giving a charcuterie feast gift box or a tabletop globe, it’s a must to package them beautifully and securely.
Some gifts don’t have to be physical. The gifts that you’ll give to your employees don’t have to be tangible. It can be a wellness experience like spa or staycation gift cards. It can also be the gift of education, wherein you’ll let them take online classes related to their field or passion for free. You can also make charitable donations on their behalf.
Add a thoughtful note. Personalizing gifts can make your recipient appreciate the gesture better. So if you’re preparing a corporate gift for employees, partners, or clients, you can choose to customize it. A simpler, more affordable alternative is to simply add a handwritten thoughtful note addressed to the recipient.
When giving corporate gift for employees, you show everyone how you value their work. Make it more memorable by giving a charcuterie feast gift box or engraved business card holders.
